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Plain-language articles for first-time founders: how to validate a business idea, what TAM, SAM and SOM mean, and how to price your first product or service.

How to Validate a Business Idea Before You Spend Money

How to validate a business idea before you spend your savings: talk to potential customers, run small tests, and check whether the numbers could work.

TAM, SAM and SOM Explained for First-Time Founders

What TAM, SAM, and SOM mean in plain words, how to estimate them top-down or bottom-up, and the common mistakes to avoid when sizing your market.

How to Price Your First Product or Service

How to set your first price: work out your costs, compare three common pricing approaches, avoid charging too little, and test what you charge.